Gobs on Sticks

Thoughts mostly (but not always) about the voice-over business, from London Voiceover Artist, Mike Cooper

  • About the author

    My name is Mike Cooper. I'm a full time Voiceover Artist living and working in London, and this is my blog. Find out more about me on my main website (there's a link further down this column), or if you'd like to hear some of my work, check out the files below.

Archive for September, 2008

The Hard Sell: Is it back – or did it never go away?

Posted by mikecooper on September 25, 2008

The reason I ask is that when I recorded a voiceover demo at A1 Vox in Soho (nice people to do such a thing with – tell Charles I sent you) back at the start of 2007, I opted to include just such a read. You can listen to it here.

My technique has probably improved a bit since, but you get the idea of the genre of commercial read we’re talking about. They’re usually for either for furniture stores, carpet warehouses or DIY outlets, and if you watched television in this country at all in the 80s or 90s, you could have been forgiven for thinking that – with the possible exception of Persil and that woman with the Shake-and-Vac – they were the only adverts on the telly from about 6pm on a Friday night until closedown on a Saturday (ahhhh, remember closedown?) 

One of my voiceover chums, who’s been at this a lot longer than me, at least in terms of jobbing for commercials, told me that she thought this sort of thing was dead and that my demo was a bit of an anachronism, unless strictly for parody purposes.

The reason I’m still puzzled is that I’ve just recorded six of this style of ad for a chain of carpet emporiums in the north of England, for airing on both TV and radio. In each 30-second spot I bigged it up, extoled the virtues of the Wool Wiltons and laminate flooring (with free underlay on orders over £50!) and even urged the audience to “Hurry down – TODAY!” without so much as pausing for breath.

So, did the “Hard Sell” come back into fashion while I wasn’t looking? Is the age of the Estuary English “I couldn’t care less” drawl on commercials and promos on the wane (oh, I do hope so…), or did Voice Over Man never go away?

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Mike has a sore throat

Posted by mikecooper on September 18, 2008

I was going to write that I had a cold, but changed my mind, because I’ve managed to stop it coming to that. There’s definitely something going around though, because two of my colleagues at Bush House – a presenter and a newsreader – had the same thing yesterday, and several other people told me they felt they’d been fighting something off, too.

I dread being ill. All freelances do. It must have something to do with not being paid if you don’t turn up to work. On top of which, if you’re the freelance who’s been brought in to cover holiday/sickness/a difficult gap in the rota, then it always feels like there’s an extra moral duty incumbent upon you not to let the side down by crying off just when you’re needed. In the two years I worked on what was essentially a full-time (though entirely freelance) basis for Sky News as a Director, I took exactly two days off sick, and felt more rotten (psychologically) as a result of doing so. I’m sure other freelances will have similar stories.

So, we’re clear: freelances being sick is a Bad Thing. That’s why most freelances I know would struggle into work when they’re clearly not well enough, more worried about the problems they’d cause by not turning up than by the problems they probably will by spreading the germs around, and claiming that really, they’re fine, “It’s just a touch of the bubonic plague, that’s all!”

When you’re a freelance voiceover, of course, things take on a much more sinister twist. That sniffle, that bunged-up nose and that ever-so-slightly sore throat come across in their full glory as soon as you get in front of the microphone. You don’t have the option of sitting in the corner working through your emails, keeping quiet and not answering the phone. You have to talk, to animate, to “project!” even! All anyone wants you for is your voice, after all, and if you can’t do that then you might as well go home, wrap up nice and warm and drink lots of fluids. And not get paid.

The not getting paid bit terrifies me. In fact, at the first sign of a sore throat I’m in the kitchen dosing up on echinacea tinctures and Redoxon capsules (I love the 3 for 2 offers at Boots…) and I usually find this helps stop anything that’s not too serious dead in its tracks. Once again, thankfully, it seems to be working, but I’m taking it steady and breaking down the large job I’m in the middle of today into smaller chunks. I’m drinking lots of cold water, and limiting my time in the booth.

Hopefully my voice teacher at the City Lit will have some pearls of wisdom on how best to deal with a cold as part of my “Technical Voice Production” course. More of which in another post.

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Shock report: Competitive sport may not be good for kids!

Posted by mikecooper on September 5, 2008

There’s a piece on page 17 of today’s Times that suggests that forcing kids to do team sports at school could put them off exercise for life. Well, roll me in honey and throw me to the bears – who’d have thought?

With no disrespect to Laura Ward and her talents as a lecturer in Sport Pedagogy (in what?!) for what I’m sure is an impeccable body of research, I imagine that a quick chat with anyone who’s ever found themselves at the end of a line of kids waiting to be picked for football/cricket/rugby would have revealed the same answer, without her and her mates at Loughborough Uni needing to go to all the trouble. ”Many pupils are turned off by PE,” the article goes on, and it’s suggested that the vast majority of PE teachers interviewed “had a narrow view of what healthy exercise involved”. Ground-breaking stuff, then…

The problem with the article, and with the study, as far as I can see, is that it will most likely be rejected out of hand as being too namby-pamby. Following up what’s basically some sound reasoning with the idea that the kids should instead be forced into doing “non-competitive lifestyle activities such as aerobics [and] Pilates” sounds like it’s going to backfire even before the “drill sergeant types” mentioned in the article have stopping rolling around laughing long enough to order twenty extra press-ups for answering back.

As someone who was routinely picked last for games, who did anything he could to avoid it at all costs (short of permanent, physical self-harm), and who spent most of the time walking around the perimeter fence rather than actually playing anything, I think a different approach might be needed. There’s a side issue here, which is that I’m gay, and in my experience, at least, being gay and enjoying sport aren’t typically happy bedfellows. Why should this be? This is an interesting and thought-provoking topic, and one which deserves more time than either you or I have here, as well as the attention of better brains than mine to fathom it. But I do have some theories and thoughts to share.

Part of the conundrum seems to be the “nature versus nurture” argument. Now, I don’t want to come over all John Barrowman (I’ve checked and reordered the words in that phrase several times, and I’m still not committed), but I do wonder if at least part of what cemented my burgeoning sexuality at the age of 14 (and believe me when I say it was burgeoning…) might have been exactly this type of macho posturing: the further division at team picking time into the tough, hard lads at one end of the field, and the slightly less macho, more sensitive boys like myself at the other (I’ve toughened up since, mind, and if you mention a word of this to anyone I will, of course, give you a right good kicking). This can only be part of the puzzle though, as some of my other physically inept friends of the time are now happily married and raising families of their own.

I actually think the biggest issue with me and what became my loathing and mistrust of team sports was a much simpler one: no one ever bothered to try to get me excited about them. Firstly, I came from a home where sport wasn’t a topic of conversation. My father has never taken more than a superficial interest in sport, my mother even less so. Secondly, I grew up in Wolverhampton, where in the late seventies and early eighties, our local football team were languishing somewhere in the lower divisions, their glory days a dim-and-distant memory. And lastly, none of the kids I hung around with seemed particularly interested in sport. We lived in a nice suburb on the outskirts of town where we could go cycling down disused railway tracks and build tree houses. Kicking a ball around at a goal painted on a wall didn’t hold much appeal, to be honest, so sport and me went our separate ways. Actually, it was more like were never properly introduced in the first place.

At the age of 26, having run for a train and nearly coughed my lungs up, it became clear to me that there ought to be some form of exercise in my life. I joined my first gym and found – much to my surprise – that I could actually do exercise too, without being made to feel self-conscious or being subjected to ridicule. Sure, there were finer specimens than myself in the weights room (and certainly in the changing room), but I began to turn the occasional head when I was out on the town. Powerful stuff then, so why hadn’t I done it earlier? (It’s also true that my first gym intstructor went on to pursue an alternative career as a drag queen and perhaps the sympathetic welcome he gave me helped my transition to being an exerciser, but really – ten years without doing any form of exercise at all? That can’t be right, can it?)

A whole eight years later, at 34, and for no reason that I could pinpoint even now, I started taking an interest in the idea of being a spectator. Rugby league came first. Admittedly, professional rugby league is a spectator sport that, for a gay guy, works on at least two levels (these guys are as fit as…) but again – much to my surprise – I found myself enthralled by the gameplay and the skill involved. I started following my local team (a newly-rebranded London Broncos side making their first outings as Harlequins RL) and then, when I found the climax of the 2005 Ashes Test taking place at the other end of my road and could hear the cheers from my front room, I dipped a toe in the water of cricket. Maybe taking two slightly left-of-centre choices like cricket and rugby league (“that’s your northern roots coming through,” people jibe) was my way of demonstrating non-conformism: following football and rugby union would have been the easy way after all, but there’s no doubting that I was becoming someone who was interested in sport.

Three strange things then happened. The first thing was a slow but welcome realisation that I wasn’t alone amongst my gay friends. A minority of them turned out to follow sport too, and an even smaller minority (two, to be precise) were interested enough to join Jules and me for the rugby. I found that I had gay mates I could talk to about sport. This was a bit of a shock, to be honest, as part of the “gay uniform” we all stereotypically wear is a T-shirt which proudly proclaims that we aren’t in the least bit interested.

The second thing which happened was a complete and utter surprise: the more I watched, the more I wanted to get involved. For the first time in my life I wanted to have a go at playing. That, in itself, wasn’t impossible. It might have been foolhardy, in the case of an only moderately fit 36 year old without the musculature or experience wanting to take up rugby league, but hey, semantics – there was always the option of a friendly game of cricket in the park, right?

The third thing which struck me was sadder. It was a realisation that, beyond the idea of wanting to “have a go”, the real emotion I was experiencing was a sense of loss: I wanted to have been involved all along. I longed to be fourteen again, or twelve, or eight, and to have the option of becoming a sportsman for a second time but, paradoxically, with the interest in doing it that I’d only found later in life. Yes, I might have turned out to be crap and become a spectator after all. But what if I’d actually been any good? I might have had a sense of belonging which eluded me throughout my teenage years, and my life might have gone off in a completely different direction. And, of course, now I’ll never know.

By the way, in case you’re wondering, I have no issue with the fact I turned out to be gay, and I’m not hypothesising that if I’d become a star striker/bowler/half back that I would have turned out any differently. My real issue is that I wish my own PE teachers had done more to make me feel involved, and to help me realise that I could enjoy competitive sport too, rather than just concentrating on the kids who came to the field all fired-up and ready to play. I’m not sure the Loughborough Uni report’s suggestion that sending kids rollerblading or hill walking is really getting the point, sadly.

So, sitting here writing this, yearning gently for the long-past opportunity I was never aware was there for the taking, I come back to my original point: forcing kids to do sport when they don’t want to probably doesn’t help. But I’m not sure that saying “all competitive sport for kids is bad” is the right thing either. What I do wonder is how we can get kids interested enough in the sports themselves for them to make up their own minds. And that, my friend, is another discussion entirely.

 

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On Facebook

Posted by mikecooper on September 3, 2008

I started this blog as a mouthpiece for my thoughts on voiceover-related things, but that will have to wait, as I’ve found myself sucked into in the whirlpool of social bookmarking, photosharing and status updates. It all started some months back with Facebook (cue Scooby Doo dissolve effect…)

 

My partner and most of my friends consider me to be a geek. Cute, perhaps, able to hold conversations on other matters, certainly, but a geek nonetheless. Bearing in mind my inherent geekiness, I avoided the whole bookmarking/networking thing for much longer than anyone would have expected, but a few months back I finally succumbed to the lure of Facebook. I now believe Facebook is like a drug. And if that’s true, and it is, then I’m hooked, and I’m a user.

 

It is my hypothesis that there are three distinct phases of Facebook, loosely akin to those experienced and documented by drug users:

 

1.   Non-user, and wary of getting involved

2.   Hooked, and needing more each day

3.   Recovering, in the manner of an alcoholic

 

I stayed in Phase 1 for a long time – long after even the least geeky of my mates had set up an account. “Are you on Facebook?” they’d ask. “You need to be on Facebook so I can invite you to stuff!” enthused my younger cousin. But I was scared, like when all my mates were trying to get me to take Ecstasy and all I could think about was Leah Betts. The problem I feared, was that dipping my toe in the water would lead to me losing my balance and falling in head first, and that taking the first pill would just be the start. And of course, I was right.

 

The euphoria after the first “hit” was palpable, and as strong, in its way, as any narcotic I may have “only inhaled” over the years. There was a sudden and compelling sense of belonging, and a realisation that I could now stay up-to-date on what everyone else was doing (without actually having to go to the trouble of phoning/emailing/meeting them). This stuff worked, and I was its latest and loudest advocate. I found myself uttering the words “Are you on Facebook yet?” to anyone within earshot, fully aware of the subtle but powerful presupposition that “yet” implied: that is, that they would be, sooner or later. Heady stuff, indeed…

 

Once the drug wears off, of course, there’s the withdrawal. Enter Phase 2.

 

In the world of Facebook, the addict’s need is sated, temporarily, by adding more and more “applications” in order to get the same high. Suddenly I was expected to play Scrabulous (RIP) at 3am, by virtue of the fact that, although I was on a night shift, my friends in Australia were up and about. People I barely knew informed me that I’d been bought and sold (a fantasy that doesn’t belong in public) without my consent or prior knowledge. And the world and his wife seemed to be challenging me become a vampire and “bite chumps”. Every time I logged in, the list of “notifications” and requests grew longer. As a mere mortal, what hope did I have of keeping control? As the hits kept on coming, I began to sense disillusionment, and developed a nagging sense of paranoia, like that of the cannabis user who’s had too much. All of this seemed to be eating away at the time I spent in the real world. Where would it all end, I wondered.

 

At this stage many users seem to accept that they’re caught in an interminable spiral of Facebook addiction. A large proportion of my friends appear resigned to their new lives – underlings of a mistress they can’t control, unable to rise above the constant cycle of Chump Biting, SuperPoking, and Egg Hatching in an attempt to recreate that initial “high”.

 

Others go “cold turkey” in an effort to escape the cycle. In my Inbox sits a solemn message. There’s no profile picture attached, for this soul has passed over, back into the real world. “I have decided to take a break from Facebook for a while,” it reads. “Below are my contact details if you would like to stay in touch”. Some small epitaph for one so brave.

 

And as for me? I’m on a strict diet: no “Friends” I don’t actually know, no “Applications” that serve no genuine purpose, and only occasional and strictly rationed “Poking” of those I find attractive and Would Like To Meet.

 

It’s a serious business to be sure, but I’m recovering, and will be for some time.

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