Gobs on Sticks

Thoughts mostly (but not always) about the voice-over business, from London Voiceover Artist, Mike Cooper

  • About the author

    My name is Mike Cooper. I'm a full time Voiceover Artist living and working in London, and this is my blog. Find out more about me on my main website (there's a link further down this column), or if you'd like to hear some of my work, check out the files below.

The internet. Not just for porn, after all.

Posted by MikeCooper on January 10, 2009

So, what’s 2009 going to be all about then? Apart from the aforementioned New Year’s Resolutions?

For me, it’s going to be – at least in part – about learning how to get the most out of the various opportunities for engagement that the internet now provides. These tools, if used correctly, have the potential to help me in my business and help people to find me, so that I can help them with their own challenges. That’s all that business is about, really, isn’t it? Oh yes, money changes hands, but not unless those conditions exist first: Person A has a need, Person B has a solution – and as long as the those two people can find one another at the right time then everyone’s happy.

The challenge, if you work alone as a freelance, has always been – at least partly – how you make yourself known. But social networking online, in its various forms, is giving people like me, who are spread out all over the world and working on their own projects, a chance to link up with other people, either in related – or completely unrelated – fields. This aspect of the internet is shrinking the world and making us all less isolated – if we choose to use it, and if we know how to get the best out of it. And right now there’s a huge buzz around the whole thing. Most of these tools are also, amazingly, for now at least, FREE! And the ones that aren’t are surprisingly cheap. It’s never been easier to make yourself heard on the other side of the world, if that’s what you’re trying to achieve.

What kinds of tools am I talking about? Well… this blog is part of my effort to engage with the world at large for a start. It’s an outlet, a sort of diary, and a channel for some of my thoughts. The tag line at the top says “mostly (but not always) about the voice-over business”, and that’s intentional: I want this blog to be relevant to anyone who’s interested in voiceover work, on whatever level (and I intend to do less navel-gazing and more practical writing about the business in the coming months), but I also want anything I say to be placed in the context of my existence as a human being who’s more rounded than just being an, erm, gob on a stick…

As well as this blog, I’ve somehow managed to accumulate accounts with LinkedIn, Twitter, and Facebook, as well as half a dozen or so accounts for bulletin board systems used by Voiceovers and Voice Seekers, where tips are traded, help is sought and offered, and everyone can chip in with their latest tale of success or woe. I’ve got my own website up-and-running in the last few months, complete with its own little news feed of my work exploits which, for now, I’ve chosen to keep separate from my ramblings here (mostly for the sake of everyone’s sanity).

All-in-all, I’ve been playing at this for a little while now, but it’s getting to the point where the “scatter-gun” approach needs a bit of refining. I’ve been reading lots of stuff, mostly online, about “leveraging” social media for business (in particular some of the stuff that Chris Brogan has written), and now seems like a good time to start putting it to the test. So, in the next few posts I’ll share a little about what I’ve been up to, and I’d welcome your own thoughts and suggestions in response.

Come on now, don’t be shy…

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